OOH & DOOH Revenue Advisory

Your advertising
infrastructure is worth
more than it earns.

AdStack Alpha works with OOH/DOOH operators and digital agencies to unlock revenue from what they already have — through smarter strategy, modern channel integration, and hands-on execution.

Operator experience across
DSPs · SSPs · DMPs
100+ agencies scaled
1,000+ SMBs grown

"We help OOH and media companies modernize their offering, integrate digital channels, and unlock more revenue from their existing inventory."

Independent. Operator-led. No agency overhead.
Revenue Expansion · Product Modernization · Yield Optimization · DOOH Bundling · Programmatic Strategy · Inventory Monetization · Revenue Expansion · Product Modernization · Yield Optimization · DOOH Bundling · Programmatic Strategy · Inventory Monetization ·
For OOH/DOOH Operators

You have the inventory. You're leaving revenue on the table.

The OOH landscape has shifted. Programmatic buyers, DOOH networks, and data-driven campaigns are now table stakes — but most independent operators are still packaging and selling inventory the same way they did a decade ago.

The result: unsold impressions, commoditized pricing, and agencies going around you to buy programmatic directly. AdStack Alpha works with independent and mid-size OOH operators to fix that.

01
Inventory Monetization
Identify what's undersold, mis-priced, or invisible to programmatic buyers and fix it.
02
Digital Layer Integration
Add DOOH capabilities, data targeting, and measurement to your existing inventory.
03
Revenue Packaging
Restructure how you position and sell so you compete on value, not price.
04
Agency & Buyer Relationships
Get in front of the right buyers and speak their language.
For Agencies

Your clients are asking for channels you don't offer yet. That's a revenue gap — and a retention risk.

Most digital agencies are great at what they know: Google, Meta, SEO, email. But the advertising landscape has expanded well beyond those channels — and clients are noticing. CTV. DOOH. Mobile. Programmatic audio. These aren't emerging channels anymore. They're where incremental reach, differentiation, and margin live. The problem isn't awareness. It's bandwidth. AdStack Alpha helps you figure out what your clients need that you're not offering — and builds the path to get there.

01
Channel Audit & Opportunity Mapping
We assess your client roster and identify exactly which channels could add revenue for them — and margin for you.
02
Offer Development
We help you package, price, and position new channel services so they're sellable without rebuilding your whole operation.
03
Pitch & Proposal Support
We build the client-facing narrative so your team can walk in and close.
04
Execution Support
Want to offer the service but not build the capability in-house? We act as your backend.
About

Built by someone who's operated at every layer of the ad stack.

Abhishek Shetty
Abhishek Shetty
Founder, AdStack Alpha

AdStack Alpha is led by Abhishek Shetty — a decade inside adtech, not consulting from the outside. He's worked across DSPs, SSPs, and DMPs, with a ground-level understanding of how the full programmatic stack actually operates.

He has built and managed global client relationships across North America, EMEA, JAPAC, and ANZ — and has a track record of introducing agency partners into new markets and launching new products from zero. Over his career, he has helped 100+ agencies and 1,000+ SMBs grow their advertising revenue.

His experience spans a wide range of verticals: restaurants, retail, QSR, e-commerce, healthcare, legal services, events, political, hospitality, real estate, and education — giving him a practical understanding of how advertising challenges and opportunities differ across industries.

He has 20+ published research papers in adtech and marketing intelligence. This isn't a generalist strategy shop. It's deep operator expertise applied to your specific revenue problem.

100+
Agencies helped grow their advertising revenue
1,000+
SMBs scaled across global markets
20+
Published adtech research papers
How It Works

Three steps. No bloated engagements.

01
Audit
We go deep on your current setup — inventory, pricing, channel mix, client base. We find the gaps.
02
Roadmap
We build a prioritized action plan with clear outcomes. You know exactly what we're doing and why.
03
Execute
We work alongside you to implement — hands-on or advisory depending on what you need.
Get In Touch

Not sure where to start? That's fine.

Most clients come in knowing something isn't working but not exactly what. A 30-minute conversation is usually enough to figure out whether there's a fit. No pitch. No deck. Just a direct conversation about your operation.

Book a Strategy Call